Black Week watches

Black Week at Kronura – branded watches at discounted prices

Black Week is the most concentrated period for watch purchases of the year. For just over a week at the end of November, prices are lowered at virtually every Swedish watch retailer simultaneously, and those looking to upgrade or buy a watch as a gift suddenly have hundreds of options to choose from. Kronura collects its Black Week watches on this page: genuine branded watches for men and women, all with the manufacturer's warranty and delivered in original packaging. Between campaign periods, you will find continuously discounted models from our regular selection of watches on sale here, along with the guidance you need to be prepared when the next campaign starts.

The difference between a good and a bad Black Week deal rarely concerns the discount figure itself. It's about whether you bought the right watch. A heavily discounted model that doesn't fit your wrist, your use case, or your style is not a bargain – it's a mistake at a reduced price. Therefore, the emphasis on this page is on selection rather than on figures.

Black Week, Black Friday, and Cyber Monday – how the days connect

Black Friday falls the day after the fourth Thursday in November, i.e., the day after American Thanksgiving. In Sweden, this single day has, for several years now, grown into an entire campaign week that retailers call Black Week, which practically starts the Monday before Black Friday. The weekend after, the campaign continues, and Cyber Monday – the Monday immediately after Black Friday – now functions as the last day of the campaign rather than as a separate event.

For you as a buyer, this means two things. The first is that you don't have to wait for Friday itself: many models are discounted as early as the beginning of the week, and the most sought-after sizes and colors often sell out before the weekend. The second is that Cyber Monday is the last chance. Once that day is over, the assortment returns to regular pricing, and any remaining watches revert to our ongoing sale prices.

Kronura manages the entire period from this page. So you don't need to look for a separate Black Friday page or a dedicated Cyber Monday page – the selection is updated here throughout the campaign week.

Which brands are usually included

Kronura's discounted assortment is dominated by Japanese and American volume brands, complemented by Scandinavian design and some Italian fashion brands. Casio and Citizen are the two largest brands in the discounted range. Casio ranges from simple digital models to robust outdoor watches, while Citizen largely relies on light-powered technology that avoids battery changes. In addition, Bulova returns with its American classicism, Bering with minimalist Nordic design, and Daniel Wellington with thin dials and interchangeable straps.

Exactly which models are included varies from campaign to campaign and is controlled by stock levels. The page always shows what is actually discounted right now, which is why it is worth saving and returning to rather than tracking afterwards.

Choose by use, not by discount

The quickest way to narrow down a large campaign assortment is to start with how the watch will be used. If it is to be worn with a suit or jacket every day, a slim dial in steel or leather, preferably under 40 millimeters, is a winner. If it is to be worn for training, in water, or off-road, then resistance is the determining factor – in which case sports watches and models with higher water resistance are the right starting point.

If you want a watch that doesn't require battery changes, there are two paths. One is light-powered quartz movements, the other is automatic watches that are powered by the movements of the wrist. Automatic movements require the watch to be worn regularly or reset after a period of inactivity, but in return provide a mechanical expression that many specifically seek during campaign weeks, as this is where the price difference from the regular price is most noticeable.

Wrist size is often overlooked. A 44-millimeter watch sits significantly differently on a slender wrist than a 38-millimeter one. It's a good idea to measure your wrist circumference before the campaign starts, to avoid having to return a model that was otherwise perfect in every way except size.

Black Week as a gift

The campaign week effectively precedes the Christmas shopping season, making it the natural time to buy a watch as a gift instead of in December. A selection aimed at gifts for him and gifts for her makes the choice easier when you're shopping for someone else and can't measure their wrist beforehand.

If you're buying a gift, two things are worth considering. Watches with steel bracelets can be shortened by a watchmaker, while leather and textile straps usually have enough range to fit directly. And since the right of return applies to campaign items as well as to the regular assortment, it's possible to return a watch that didn't appeal, provided it's unused and in original condition.

Men and women during the campaign week

Among men's watches, the demand during Black Week clearly leans towards larger dials, steel bracelets, and sporty models, while more classic watches with leather straps often remain available further into the week. Among women's watches, the pattern is reversed: slim models in gold and rose-gold tones often sell out first, while larger unisex models remain available longer.

Practically, this means that those seeking a very common combination of size and color benefit from shopping early in the week, while those open to several alternatives can often wait.

Strap, material, and what lasts over time

The strap determines more about wearing comfort than the dial does, and it is also the easiest detail to change later. Steel bracelets provide weight and are very water-resistant, but need to be adjusted in length. Leather is lighter and feels softer against the wrist, but is less tolerant of regular contact with water and needs to be replaced after a few years of daily use. Resin and textile are insensitive and easy to rinse off, making them a safe choice for training and summer use.

For the case, stainless steel is standard in most price ranges. Titanium appears in some series and weighs noticeably less, which is only apparent after wearing the watch for a full day. The glass is the other differentiating factor: mineral glass is highly impact-resistant, while sapphire glass is significantly more scratch-resistant. During a campaign week, these types of details often differentiate two otherwise similar models in price, and they are worth comparing before making a decision.

Terms, warranty, and authenticity

Kronura is a Swedish retailer of authentic branded watches. Each watch is delivered in original packaging and covered by the manufacturer's warranty, regardless of whether it is purchased at the regular price or during a campaign. The terms do not differ: campaign items have the same warranty and the same right of return as everything else in the assortment.

In addition, there is free shipping throughout Sweden and a 30-day open purchase policy. Orders are shipped from Sweden, which in practice means shorter delivery times and simpler return handling than when purchasing from foreign sites during the same campaign week – something worth considering when prices look similar.

How to prepare for the next Black Week

Those who are prepared make better deals than those who start looking on Friday. Begin by determining what type of watch you actually lack in your collection, and set a budget before the campaign begins. Then, look at the regular prices well in advance – it's only when you know the starting point that you can assess whether a discount is interesting.

If you have a tighter budget, affordable watches are a good starting point year-round, and during the campaign week, the boundary for what fits within a given sum moves upward in the assortment. If you instead want to upgrade, the campaign week is the time of year when the step to the next price level is smallest.

Kronura updates this page before each campaign period. Between periods, it serves as an entry point to our continuously discounted models, and when Black Week approaches, it switches to the campaign's full selection.

When is Black Week 2026?

Black Week 2026 runs from Monday, November 23rd to Sunday, November 29th. Black Friday falls on Friday, November 27th, and Cyber Monday on November 30th is considered the last day of the campaign. Kronura will manage the entire period from this page.

What is the difference between Black Week and Black Friday?

Black Friday is the single day – the day after the fourth Thursday in November. Black Week is the campaign week that Swedish retailers have expanded around that day, practically starting the Monday before. At Kronura, the same selection applies throughout the entire period.

Do you have a separate page for Cyber Monday?

No. Cyber Monday now functions as the last day of the Black Week campaign rather than a separate event, and is therefore included on this page. When Cyber Monday ends, the assortment returns to regular pricing.

Which brands are usually featured during Black Week?

Kronura's discounted range is dominated by Casio and Citizen, supplemented by others such as Bulova, Fossil, Bering, Swarovski, and Daniel Wellington. The exact models included vary between campaigns and are determined by stock levels.

Do warranty and open purchase rights also apply to campaign items?

Yes. A watch purchased during Black Week is covered by the manufacturer's warranty and Kronura's return policy in exactly the same way as a watch purchased at the regular price. Free shipping throughout Sweden and 30 days of open purchase apply to the entire assortment.

What is the difference from your regular sale page?

The sale page displays all discounted watches in the assortment on an ongoing basis throughout the year. This page shows the narrower selection included in the Black Week campaign. If you are looking for discounted watches outside the campaign week, the sale page is the correct entry point.